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According to Ashton, most car washes with service options similar to Three Cees' are doing 75 percent exterior washes. That helps our ticket, but our focus as we go forward is to increase our exterior car washes," says Ashton. Three Cees built a car care facility that is equally upscale in appearance and operation. Its Belanger-equipped foot tunnel combines soft-cloth and high-pressure washing, and follows that up with spot-free rinsing and two-stage touch-free drying.

Drivers stay in their cars for the exterior wash and for lube service at the independently-managed Oilstop lube facility , but those getting either interior cleaning or detail services can relax in a comfortable atrium-style lobby with leather seating, free phone and computer connections, an aquarium, and complimentary Starbucks coffee. The lobby is remarkably free of merchandise.

There are snack and soda vending machines and a wall of greeting cards, but there are no displays of car accessories and gadgets that typify many wash-and-detail lobbies. The lobby windows offer a view of the three-bay detail center, and educational messages about car care services are interspersed with background classical music. The outside appearance of the wash is equally sophisticated, not only in keeping with the restrained marketing approach which pervades Three Cees operations, but also because of local regulations which restrict signage, flying banners, and other hoopla.

The top center of the building bears the company logo, which resembles a luxury car marque. The acre on which Three Cees is sited is professionally landscaped, just like commercial areas of Reston, a planned community in which it is located. He gained some appreciation of service operations in working with Mobil Oil service station and convenience store operations. He also spent several months traveling to some 80 car wash or combination facilities in California, Texas, Arizona and other states.

Then he and his partners all three of their names begin with "C," hence the name of their operation consulted first with Harvey Miller.

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When their ideas went toward flex-serve, they hired Steve Okun, creator of that service platform. While their design choice was new to their market area, he and his partners felt it was right for them. Introducing their method of operation to this suburban Washington area was carefully structured to make the experience both positive and educational so drivers could understand the benefits, Ashton explained. It's a matter of choosing the timeframe they want to spend here.

Our area is a very high-end, upper-income area, with a lot of professionals, and time is of huge importance to them. Our concept enables them to choose how much time they want to spend and the services they want to order.

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Before operations begin in the interior cleaning and detail areas, Three Cees caters to the needs of rushed commuters by opening the exterior wash line an hour earlier weekday mornings. It also remains open an hour later on weekday afternoons. Ironically, one of Three Cees greatest assets, that high traffic count on Leesburg Pike, also may limit its customers.

However, aside from an adjoining large gas station and convenience store, no other retail businesses are nearby. With no supermarkets, restaurants, or dry cleaners adjacent, Three Cees customers almost have to make the wash a destination rather than a convenience to other shopping, Ashton adds. He's counteracting such "inconvenience" with smart marketing to target-specific audiences, such as the workers at high-tech companies in Reston.

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Three Cees recently launched its web site www. The wash, lube, and detail center has used a variety of media to let area residents know of its location and services. In addition to direct mail pieces and cable TV, movie-screen ads have spread the word over the past two and one-half years, Ashton says. However, "snow is the best advertising we could ever have," he adds. Things to keep in mind and consider are the following —.

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Bird Mess and Dead Bugs. Those ugly splatters are more than just nuisances. Sure, they block our vision and look pretty gross but did you know they could also damage your car? If you leave them unattended they can eat away at the paint and even eat into the metal beneath. Don't wait to get those things removed as quickly as possible. If you live in a highly wooded area or even just regularly park your car under a tree, and if you're driving through the spring and summer when those bugs are more likely to be out, you Read more.


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If you live in a highly wooded area or even just regularly park your car under a tree, and if you're driving through the spring and summer when those bugs are more likely to be out, you might want to take a quick trip through the car wash as often as you need to be sure you're not accumulating damaging sludge on your car. Even tree sap can damage the paint, so don't let Mother Nature get the best of you. You may not notice it right away but over time these elements can really corrode your car and lower its value.

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Salt air can seep into crevices and rust the metal so if you live in a salty climate, it's important not only to wash the surface of your car but to wash out the undercarriage. If you drive along the beach, especially if you do any summer off-roading in your truck or SUV, follow up with a thorough surface and undercarriage wash to remove not only damaging salt but sand accumulation, too. This also applies to salt and brine on the roads when it ices or snows. The salt gets up in the undercarriage and can eat away or corrode the materials. Do a lot of city driving?

The pollution in the air — especially if it rains — can create an acidic environment that will eat away at the finish of your car. After a good rain you may not feel compelled to wash your car — after all, Mother Nature just helped you out. But even after the rain dries, acidic chemicals remain on the surface of your car. Those little water marks you see can become permanent and mar the paint unless you remove them. So if you live or drive regularly in a polluted area, and especially after So if you live or drive regularly in a polluted area, and especially after a period of rain, it's a good idea to wash any chemical residue off your car.

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